At Target, I had the opportunity to build and shape multiple owned brands across diverse categories.

• Embark: a sportingoods line spanning camping gear and fitness equipment, bringing a cohesive visual system and active, guest-friendly tone to the assortment.

• Sink It: A retro Golf brand.

• Ocupi: a private-label audio accessories brand, elevating everyday tech with clean, modern design.

• Life Long: I contributed to an innovative food brand whose packaging featured built-in wheels—making heavy bags easier for guests to transport.

• Play Wonder: I led design work for a toy brand for ages 3+, creating playful, intuitive packaging and character-driven storytelling.

• Seven: 7-pack of craft beers inspired by the Seven Deadly Sins. Each brew embodies a sin through bold flavor, attitude.

• NUTBLK: A Black walnut ink company, in small batches.