GP Lively Tree Service is rooted in Omaha’s community, where hard work outdoors meets a love for music. The brand identity draws directly from the textures of tree rings and the grooves of vinyl records — both symbols of time, rhythm, and stories layered over years. By merging the client’s passion for records with his craft in tree service, the branding balances grit with groove, celebrating both precision and personality. It’s a brand that feels authentic, approachable, and memorable — as much at home on a work truck as it is on a T-shirt or sticker.

GP Lively Tree Co. branding and illustration.